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Sainsbury’s has released a Halloween ad in its "live well for less" campaign. Abbott Mead Vickers BBDO created the work, which shows children dressed in costumes lining up to be inspected by a little witch, who tells them to show her "scary". But it’s all too much for one child, who runs out of the room screaming. The work was created by Stuart Buckley and Mike Brooking, and directed by Owen Harris through Outsider.