Sainsbury’s - which, - has been shortlisted in six categories, the most of any brand, including Social Media Marketing, Content Marketing, and Long-Term Marketing Excellence.
The shortlist (in full below) for the latter category also includes Aviva, easyJet, Heineken and Lafarge Tarmac.
Mars has also secured a high number of nominations. The brand-owner is shortlisted four times across three categories, namely Marketing Communications, Global Marketing, and twice in Cause Related Marketing.
Bookmaker Paddy Power's 'Right Behind Gay Footballers' campaign is shortlisted in Cause Related Marketing, Marketing Communications and Brand Activation. Jaguar Land Rover, easyJet and ASOS also make three appearances in the shortlist.
Elsewhere, the New Brand nominees include BSkyB for Now TV, Hailo for its Hailo app, Heineken UK for Desperados, Renault UK for Dacia and UKTV for the Drama Channel.
The results will be revealed at The Marketing Society’s Awards for Excellence on Thursday 5 June at the London Hilton on
In the meantime, Marketing readers can cast their vote on who they think should be crowned Marketing Leader of the Year on until 5pm on Friday 23 May.
Marketing Society Awards for Excellence 2014 – the shortlist in full:
Customer Insight
Burton's Biscuit Company for Maryland Gooeys
Depaul UK for The Depaul Box Company (Agency: Publicis)
ITV for ITV Rebrand
Macmillan for "No one should face cancer alone" (Agency: VCCP)
Mercedes for E Class (Agency: Abbott Mead Vickers BBDO)
New Brand
BSkyB for NOW TV (Agency: WCRS)
Hailo for the Hailo app (Agency: Rothco)
Heineken UK for Desperados (Agency: Space)
Renault UK for Dacia (Agency: Publicis)
UKTV for Drama Channel
Brand Extension
Asda for The Butcher's Selection Simply Roast in the Bag Chicken
Brown Forman Beverages for Jack Daniel's Tennessee Honey
BT for BT Sport (Agency: Abbott Mead Vickers BBDO)
Diageo for Baileys Chocolat Luxe (Agency: 101 London)
Jaguar Land Rover for Jaguar F-Type (Agency: Spark44 and Jaguar)
McDonald's for "From Burgers to Beverages" (Agency: Leo Burnett)
Brand Revitalisation
BT for BT Sport (Agency: Abbott Mead Vickers BBDO)
Jaguar Land Rover for Jaguar F-Type (Agency: Spark44 and Jaguar)
Premier Foods for Ambrosia (Agency: JWT London)
The National Lottery for Lotto (Agency: Abbott Mead Vickers BBDO)
Transform Medical Group for Transform Cosmetic Surgery
Marketing Communications
Accor Hotels UK&IRE for Ibis Hotels
GSK for Corsodyl (Agency: Grey London)
John Lewis for Christmas 2013 (Agency: Adam&eveDDB)
Mars Chocolate for Galaxy Chocolate
Paddy Power for "Right behind gay footballers"
Marketing on a Shoestring
Depaul UK for The Depaul Box Company (Agency: Publicis)
Lafarge Tarmac for Tubs Range
Seraphine (Agency: JWT London)
Social Media Marketing
Mini for Mini Brand ±±¾©Èü³µpk10 2013 (Agency: Iris Worldwide)
Natwest/RBS (Agency: M&C Saatchi)
PepsiCo for Doritos (Agency: Abbott Mead Vickers BBDO)
Sainsbury's for "The Real Story of Christmas" (Agency: Abbott Mead Vickers BBDO)
ASOS for ASOS Interactive Twitter Games
Mobile Marketing
Accenture and RBS 6 Nations
Asos for Asos Daily Edit (Agency: Nimbletank)
Aviva for smartphone app (Agency: Abbott Mead Vickers BBDO)
Go Ahead Group for m-ticketing app (Agency: Go Ahead Group)
Content Marketing
Mercedes for E Class (Agency: Abbott Mead Vickers BBDO)
Natwest/RBS for IOU team (Agency: M&C Saatchi)
Sage for Sage Business Experts Programme (Agency: FreshMinds)
Sainsbury's for "The Real Story of Christmas" (Agency: Abbott Mead Vickers BBDO)
Trelleborg for Mooring and Docking / Rubber Stamped! (Agency: Stein IAS)
Brand Activation
Asos for Asos Student Lowdown
John Lewis for Christmas 2013 (Agency: Adam&eveDDB)
Paddy Power for "Right behind gay footballers"
Sainsbury's for "Back to School" (Agency: Abbott Mead Vickers BBDO)
Shell International for Shell V-Power record-breaking partnership between Shell, Lego and Ferrari (Agency: Iris Worldwide)
E-commerce
Diet Chef
easyJet
Expedia and Expedia.co.uk (Agency: Ogilvy & Mather)
IHG for Holiday Inn & Crowne Plaza Hotels (Agency: 360i London)
Lastminute.com (Agency: Adam&eveDDB)
Customer Relationship Marketing
Aviva (Agency: Cherry London)
easyJet (Agency: Havas EHS)
Peugeot (Agency: Stack)
Sainbury's for "10 Year of Active Kids" (Agency: Abbott Mead Vickers BBDO)
Employee Engagement
Abbott Mead Vickers BBDO and BBDGO for "The Distance to Raise Money and Morale"
British Gas for British Gas SwimsBritain (Agency: TVC Group)
BT for BT Sport
EDF Energy
Marketing Leadership
Burton's Biscuit Company
RSA
Marketing for Sustainable Consumption
British Gas
PwC for Civilian
Unilever
Cause Related Marketing
Mars' Maltesers and Comic Relief (Agency: Abbott Mead Vickers BBDO)
Mars Petcare's Pedigree for Feeding Brighter Futures (Agency: Abbott Mead Vickers BBDO)
Paddy Power and Stonewall for "Right behind gay footballers"
Sainsbury's for "10 Years of Active Kids" (Agency: Abbott Mead Vickers BBDO)
Global Marketing
Jaguar Land Rover for Jaguar C-X17 (Agency: Jaguar Land Rover)
Mars Petcare for Sheba Global (Agency: Abbott Mead Vickers BBDO)
Best Entry from Outside the UK
BT Global Services for BT’s New Silk Road
HSBC for The British & Irish Lions Tour to Australia 2013
Not-for-Profit Marketing
British Heart Foundation for The Great British Bag-Athon (Agency: PHD and Drum)
Depaul UK for The Depaul Box Company (Agency: Publicis)
Key4Life (Agency: Lambie-Nairn)
Macmillan for "No one should face cancer alone" (Agency: VCCP)
NSPCC for Pants (Agency: OMD UK)
Long Term Marketing Excellence
Aviva (Agency: Abbott Mead Vickers BBDO)
easyJet (Agency: OMD UK)
Heineken UK for "Foster's for Good Call" (Agency: Adam&eveDDB)
Lafarge Tarmac
Sainsbury's for "10 Year of Active Kids" (Agency: ABBOTT MEAD VICKERS BBDO)
Business to Business Marketing
Grant Thornton UK
Hiscox for Business Insurance
Just Retirement (Agency: The Gate)
Newsworks (Agency: Newsworks)
Trelleborg / LNG (Agency: Stein IAS)
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