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Sainsbury’s has launched a summer TV campaign to promote its Bumper Book Of Summer. The 30-second ad was created by Abbott Mead Vickers BBDO and shows children playing games and having fun. It will be supported by press and in-store activity, both of which will provide parents with ideas on how to entertain their children. The spot was written by Dave Buchanan, art directed by Mike Hannett and directed by Owen Harris through Outsider.