Sainsbury's Bank has appointed senior Bank of Scotland (BoS)
marketer Tom Kerr to the post of director of brands, its new top
marketing role.
Kerr spent six years at BoS, most recently as director of customer
strategy.
He joined Sainsbury's Bank, a joint venture between the supermarket
giant and BoS, last week.
Reporting to Sainsbury's Bank deputy chief executive Derek Bottom, Kerr
will focus more on the bank's customers and developing new and existing
branded products.
Kerr will lead the joint venture's brand department, which was set up
following the departure last November of director of product development
Graeme McCarte. The previous marketing chief, David Noble, left to join
BAA in March last year.
'My role is to develop the packaged groceries approach that has worked
so successfully for Sainsbury's and apply it to selling financial
services,' said Kerr. 'We will focus on our core audience to create a
portfolio of products that meets their needs and deliver through as many
channels as the customer requires.'
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