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Saga has released a TV brand campaign starring the actor Larry Lamb. VCCP created the spot, which opens with Lamb discussing Saga’s humble beginnings as a small hotel in Folkstone while the building breaks from its foundations and lifts up into the sky. As the hotel floats over safari parks and cruise liners, Lamb explains how Saga has expanded over the years to offer all kinds of holidays, as well as insurance. The strapline for the ad is: "We believe nothing is too much trouble." The work was created by Martin Galton and directed by Tomas Jonsgården through Knucklehead. Starcom MediaVest Group handled media planning and buying.