The other agencies involved were Farm, which had worked for Sacla on a project basis, VCCP and MCBD.
Chick Smith Trott has been tasked with creating a brand campaign focusing on Sacla's heritage and provenance, which will break next year. The brand offers contemporary versions of its founding family's recipes.
According to UK managing director Clare Blampied, who oversaw the review, Sacla is keen to 'excite people about pesto, antipasti and regional Italian food'.
Earlier this year, Sacla unveiled a Meteorite-designed website, italianfoodlovers.co.uk, in a drive to raise brand awareness. It also relaunched its premium Classics range and introduced a cherry tomato sauce.
Sacla, which stands for Societa Anonima Commercio Lavorazione Alimentari, posted a 15% rise in sales to £30m last year. It is the UK's fourth-biggest wet pasta sauce brand after Dolmio, Ragu and Loyd Grossman, according to Mintel. Italian variants account for 51% of the ambient sauce market.
Sacla was founded in 1939 and introduced pesto to the UK about 16 years ago. It is still run by members of its founding Ercole family.
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