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In the film category, the agency won gold Lions for its NSPCC ad

"cartoon", directed by Frank Budgen, and its "doggie-style spot for

Club 18-30.

The same client took the Grand Prix in the print category in which the

agency also won golds for its Coco de Mer sex shop work and its Multiple

Sclerosis campaign.

James Hall, Saatchis' chief executive, said: "It's a real vindication of

the road we've been going down for the past 15 months. It's been a

challenge and we've had to make some hard decisions, but the focus has

been on the work and it's particularly great to win across all the

categories."

The film Grand Prix was won by Wieden & Kennedy in the US for its "tag"

execution for Nike, also directed by Budgen. Although US agencies won

more Lions than UK ones, British agencies won eight golds, nearly double

that of their US counterparts.

These included the Budgen-directed "sofa ad for Reebok by Lowe, and the agency's "doctor ad for Stella Artois. Bartle Bogle Hegarty also won

two golds, for its "Champagne spot for Xbox and its Levi's "odyssey"

execution. Wieden & Kennedy London scored two gold Lions for Frisk

mints.

Gorgeous Enterprises won the Palme D'Or after four of its ads won gold

Lions. The accolade marks the first time the UK takes home the

prestigious award for ten years.

The British agency Harrison Troughton Wunderman won the Grand Prix in the first direct marketing award of the festival, for its AA work, which

also took a gold award. However, there were no Cyber Lions won by UK

agencies this year, with the Grand Prix going to Framfab Denmark for

nikefootball.com.