Saatchi & Saatchi's ad for Toyota Avensis has won the February
Aerial Award for best radio commercial.
The award, supported by the Radio Advertising Bureau and ±±¾©Èü³µpk10, was
judged for the first time by members of the IPA Creative Directors'
Forum.
The Aerial goes to the creative team Hugh Todd and Adam Scholes for a
spot featuring the Radio 5 Live commentator Alan Green.
The ad, called "commentator", builds awareness of the Avensis'
Electronic Traffic Avoidance System.
The judges, Ken Hoggins and Chris O'Shea of Banks Hoggins O'Shea FCB,
said: "It was very well produced. It showed once again that putting the
extra effort into productions does pay off."
_1.jpg)
.jpg)
