Ryanair fined for using images of French president and wife in ads

LONDON - Ryanair has been ordered to pay €60,001 (£45,000) in damages to French President Nicolas Sarkozy and his new wife, former supermodel Carla Bruni, for using a picture of them in an ad without permission.

A French court ordered Ryanair to pay symbolic damage of one euro to Sarkozy and €60,000 to his wife.

It was less than Bruni wanted as she had sought damages of €500,000 in line with the amount she argued it normally cost for her image to run in a campaign.

Sarkozy and Bruni sued Ryanair over the ad for cheap tickets published in Le Parisien newspaper last week. It featured a photo of the couple smiling with the text "With Ryanair, my whole family can come to my wedding."

Ryanair had admitted the advertisement was facetious and offered to make a €5,000 donation to charity but its lawyers argued that as a high-profile couple, Sarkozy and Bruni had to accept inconvenient attention.

The court order follows a controversial week for Ryanair in which the ASA has banned two of its ads, one featuring a picture of a woman dressed as a provocative schoolgirl.

Ryanair refused to back down over the schoolgirl ad but the Committee of Advertising Practice issued an advertising alert via an email to all its members, especially media owners, with a copy of the ad and instructions not to accept it if presented.