Booty replaces Bridget Dowling, who leaves the carrier after six years. Dowling was only appointed to the UK sales and marketing position in April of this year, having previously headed up marketing in southern Europe.
The appointment follows the decision in July to relocate its UK sales and marketing functions to the UK. As part of Ryanair's summer shake-up, Sinead Finn was promoted from head of sales and marketing to the position of director of commercial revenue.
Head of sales and marketing, Lesley Kane, said: 'John joins the marketing team at a crucial point in Ryanair's development and we are confident, with his extensive experience within sales and marketing, that he will help the airline maintain and accelerate its industry-leading performance.'
Elsewhere, Ryanair has announced new routes from London Gatwick to Barcelona Girona and Alicante in Spain.
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