Rustlers is planning to launch The Fang Club, a microsite featuring competitions, downloads and unseen film footage, and a range of events. The campaign was created by The Big Kick.
A team of Rustlers brand ambassadors in the form of 'lesbian vampires' will be visiting UK cities offering samples of the brand’s burgers. They will also be encouraged to visit the Fang Club site.
The film, which features Gavin & Stacey stars James Corden and Matthew Horne, opens on March 20.
Speaking about the campaign Rustlers brand manager Adam Shinwell said: "The Big Kick approached us with the concept for the link up with the film which is a perfect match in terms of target audience and customer appeal.
"The very nature of the film means that the potential to build a fun and creative campaign around the partnership is enormous and we have put together a promotional package which maximises interaction with our consumers on every level."
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