Russian Standard Vodka seeks branding agency for revamp

LONDON - Russian Standard Vodka is seeking a branding agency to redesign its UK packaging.

Russian Standard Vodka
Russian Standard Vodka

The premium vodka, which is distributed by First Drinks Brands and was launched in the UK in 2007, is holding informal talks with several design agencies, including Blue Marlin, Lewis Moberly and Blackburns. The review is being handled by creativebrief.

At the end of last year, Russian Standard Vodka appointed advertising agency My Agency to create a TV, cinema and print campaign.

The brand has the second-biggest adspend in the UK vodka market after Smirnoff, according to The Nielsen Company. In 2008, it spent £3m on advertising.

 

 

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