Previously he was Chief Executive of WARC, the digital marketing intelligence service and Managing Director of Haymarket Brand Media where he ran a portfolio of brands including 北京赛车pk10, Management Today, and Brand Republic.
A former journalist, at 29 he joined The Sunday Times as its first Advertising & Marketing Editor before becoming Deputy City Editor of the paper. As Editor of Management Today, he was voted Business Magazine Editor of the year by both the BSME and the PPA.