Rubicon "Fruity fling" by BMB

August 08, 2016

BMB has created a 拢2m campaign for the launch of Rubicon Spring, a new product made from sparkling spring water and fruit juice that contains 15 calories.

The campaign goes live from 7 August across TV, video-on-demand, social media and out-of-home sites in London.

Credits

Rubicon brand group manager
Sean Dowie
Creative director
Matt Waller
Art director
Ben Lambert
Copywriter
Alex Mawby
Business director
Jen Knox
Account manager
Libby Orrett
Account planner
Alex Ashby
Agency producers
James Bolton
Catharine Griffiths
Production assistant
Amie Nedwell
Director
Diarmid Harrison-Murray
Production company
MPC
Producers
Sophie Gunn
Louise Unwin
Post-production
MPC
Sound design
Andy Humphreys
750mph
Media planning/buying
PHD

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