Credits
Director of communications and external relations, RSPCA
Agency
RSPCA "Play with pooch" by Kinetic
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Advertiser
RSPCA -
Agency
Kinetic -
Sector
Government / Non-profit and Charities -
Exposure
United Kingdom
RSPCA has launched an interactive digital out-of-home game to encourage more families to adopt abandoned pets.
The "Play with pooch" activity ran at Birmingham New Street station on 23 September.
The area was turned into an experiential playground for pets and their owners. An accompanying video game invited people to play with four different dogs, while their actions were projected on to the big screen.
