Those being targeted through an email drop include people who have already enquired about opportunities with the Royal Air Force and others in the 16- to 23-year-old age group with an interest in aviation.
The COI-managed campaign, with creative by Glue London and media planning and buying by digital agency I-level, includes banner and skyscraper adverts on sites such as and .
The creative features the line "Join the Navy and work here" next to an image of a desk and then the words "and here" next to a Harrier Jump Jet aircraft.
Each ad also has the line "Fly Navy" and a link to the Royal Navy .
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