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A drug-cartel guard has a Predator-esque dream about commandos in the Royal Marines’ new recruitment campaign. WCRS created the TV and cinema spot, in which a guard dreams about running through the jungle, pursued by a force with almost otherworldly powers. When he awakes, he takes a stroll, only to be arrested by commandos who have been hiding. The ad ends with the Royal Marines Commando strapline: "It’s a state of mind." It was created by Katy Hopkins and Steve Hawthorne, and directed by Johnny Hardstaff through RSA Films. Post-production was handled by MPC.