The Royal Mail is this week to start its first major advertising campaign in over a year, with a pounds 4m TV push encouraging people to send more personal mail and parcels. The ads, from Bates Dorland, which won the pounds 17m account in July 1995, follow a similar strategy to BT’s ’It’s good to talk’ campaign and carry the strapline ’I saw this and I thought of you’.
The Royal Mail is this week to start its first major advertising
campaign in over a year, with a pounds 4m TV push encouraging people to
send more personal mail and parcels. The ads, from Bates Dorland, which
won the pounds 17m account in July 1995, follow a similar strategy to
BT’s ’It’s good to talk’ campaign and carry the strapline ’I saw this
and I thought of you’.
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