Royal Mail reveals marketing structure

LONDON - Royal Mail has confirmed that it is to cut 100 marketing jobs as part of an overhaul of its sales and marketing departments as chairman Allan Leighton seeks to streamline the business amid increasing competition in the UK postal market.

The sales and marketing departments are being combined to form a department of 300.

Royal Mail's business-to-business divisions -- media markets, business and consumer markets, and service delivery -- are to be replaced with one centralised department under managing director Jerry Cope.

As reported earlier, the marketing operation will be headed up by Cope's deputy managing director and marketing director Paul Rich, under which will operate dedicated teams.

Mark Thomson will work alongside Rich as director of sales and customer service, responsible for business customers in areas such as publishing, retail and utilities.

Direct mail will be overseen by David Walker, who as head of advertising will report to Rich. Alison White becomes head of personal communication, Richard Roche is head of business development, Lorna Clarkson is head of commercial and specification and Dick Stead is head of financial transactions.

Rich said: "The new structures are all about becoming more focused, building our brand and keeping to clear priorities. Our marketing effort remains very focused on business results, giving customers the right choices and levels of service as competition intensifies."

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