The six-month promotional campaign, through marketing agency KLM, targets key purchasers and users of courier services, such as despatch managers, receptionists and PAs, who have been identified through telemarketing.
The target audience will receive a leaflet that opens out to form a poster and an adhesive notepad, which highlight the telephone number for the Royal Mail Sameday service.
In order to keep the service at the forefront of prospect customers' minds, the mailing will be supported by an instant-win promotion.
Random phone calls will be made to recipients of the campaign asking them to recite the Sameday phone number. Each month, the first 10 prospects to quote the number correctly will win a sound system for their company.
Zoe Bridgewater, account director at KLM, said: "The benefit of the instant-win activity is that it not only allows us to incentivise the audience to be aware of Royal Mail Sameday service's contact details, but also allows us to measure the success of the campaign at the same time."
KLM is a privately owned promotional and marketing agency. It employs 30 staff and has worked on accounts including BSkyB, Diageo, Kodak, Parcelforce Worldwide and Thomson Holidays.
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