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Royal Mail pushes its ID Fraud Centre, which tackles identity fraud, in a series of three films calling out unsafe online activity.

From handing over credit card details to unknown e-retailers to sharing too much with strangers on social media, the people in these ads expose the dangers of behaviours that might be commonplace online but deemed unacceptable in an offline world. The work was created by Robert Graves-Morris and Dipesh Mistry at M&C Saatchi.