Royal Caribbean is stepping up its marketing in time for the post-Christmas push with a TV campaign that shares a selection of memories that could be yours, if you book one of their breaks.
The work wants to challenge the "one size fits all" perception around cruises by mixing tranquil moments and sounds, such as crickets and waterfalls, with more vibrant images and audio, to demonstrate the variety of experiences the company can offer.
The film is part of a multimillion-pound campaign that runs across TV, video-on-demand, radio, digital, social, PR and trade. The TV ad launches in the UK from 26 December and will run across major UK stations as well as Irish networks until the first week of February 2017.
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