The programme aims to raise revenue for the venue's not for profit charity promoting arts and sciences.
As part of the programme brands can gain access to hospitality packages, for example American Express card holders can meet performers such as during the recent Teenage Cancer Trust gigs which involved bands including the Stereophonics.
Haagen Dazs is now the venue's official ice-cream supplier which follows the Royal Albert Hall's recent partnership with .
"Our hospitality area is growing and we have brought on two new staff," head of marketing and corporate relations Michelle Aland.
"The new partnerships has helped increase business in hospitality at the venue with other new initiatives such as ."
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