Royal Albert Hall brings Cirque hospitality in-house

Iconic entertainment venue the Royal Albert Hall has secured a deal to bring Cirque du Soleil's world-renowned hospitality in-house.

Cirque du Soleil
Cirque du Soleil

In addition to a new hospitality manager and dedicated hospitality and marketing support team, the hall will work with the show to develop ideas to further enhance guests' experience.

The deal is part of the venue's ongoing expansion of its corporate and hospitality division.

Since its implementation of a new corporate strategy in 2008, the hall has signed landmark deals with some of the world's leading consumer brands, including Moët & Chandon, Häagen-Dazs and American Express.

"The Cirque du Soleil residency at the Royal Albert Hall has for more than a decade been one of the brightest lights in London's winter entertainment season," said director of events Jasper Hope.

"We share a passion for pushing the boundaries of entertainment through innovation, and the combination of the hall's rich heritage and Cirque's incredible creativity means we have a unique proposition that will serve as a major attraction to both the corporate market and individuals as a platform for entertaining."

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