Marketing manager Chris Williams made the outburst as he pledged to plough ahead with the launch of the drink, dubbed 'viagra pop', despite a ruling by TPG last week that retailers should not stock it because of its sexual selling point.
TPG had intended to scupper the launch with its ruling, but Williams promised to publish a list of at least 20 independent bars and clubs that will sell Roxxoff, on the drink's web site this Friday.
He said research showed that 86% of alcohol consumed by underage drinkers is obtained from the off-trade. Williams insisted that Roxx-off was more responsible than the big drinks companies that support TPG because it will only be sold in pubs and clubs.
Regarding its link to sexual performance, he said: "We are selling to a mature 18-plus audience who are old enough to vote and carry a gun in the army, so I am sure they are old enough to decide whether they want a drink containing a Chinese herbal aphrodisiac."
Jean Coussins, TPG chief executive said: "We believe all responsible retailers will refuse to stock Roxxoff."
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