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The Romanian chocolate bar Rom has released a campaign demanding an end to people confusing Bucharest with the Hungarian capital of Budapest.

The work was created by McCann Bucharest, MRM Worldwide Romania and UM Romania. The online and outdoor campaign comes as Iron Maiden – who once shouted "Hello, Budapest" at a gig in Bucharest – are about to return to the city for a show.

It was written by Sebastian Olar, Danna Blum and Cristina Tatar, and art directed by Arpad Rezi and Vlad Macarie.