LONDON - Five-time Wimbledon champion Roger Federer is to star in a TV ad that reveals the secret of his success: 'The Coach'.
Nike's tennis ad features comedian Rhys Darby, who plays Murray the band manager in cult HBO comedy show Flight of the Conchords, which airs on BBC Four in the UK.
In the ad, Darby plays the coach who keeps Federer on his game by testing him when he least expects it.
The coach strikes in Federer's home, where an impromptu match ensues, destroying the tennis star's house and ending in the coach's defeat.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
