Rocks Organic 'perfect rocks' by VBS in-house

Rocks Organic, the premium squash producer, is the latest advertiser to partner Viacom Brand Solutions in its 'Force For Good' campaign -- the scheme which helps small, healthy food advertisers without big budgets get on TV.

VBS created and planned the campaign which launched exclusively on Paramount channels from June 3.

The ad aims to communicate the natural, homemade style of the squashes and is targeted at families.