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Robinsons, the drink long associated with Wimbledon, has signed the British tennis players Tim Henman and Andy Murray to front a tennis-themed campaign. The film, created by Bartle Bogle Hegarty, is Robinson's first Wimbledon TV ad in 14 years. In a comedic twist, the ad features the two players queuing up with the general public to try to get into the tournament. It finishes with the line "to improve your chances of getting into Wimbledon, just add Robinsons". The commercial supports this year's Robinsons on-pack "Winbledon" promotion, which offers chances to win tickets to the tournament.