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Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain’s Got Talent last weekend. It shows two boys playing together outside and, after the day’s activities, they race home for a glass of Robinsons. One boy soon falls asleep and the other takes his shoes off and carries him upstairs to his bedroom. It is then revealed that the boy who carried his friend is really his dad. The spot ends with the tagline: "It’s good to be a dad. It’s better to be a friend." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si & Ad through Academy. Post-production was handled by The Mill.