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Robinsons challenged Framestore, the visual-effects company behind Gravity, to prepare a drink of Squash’d in zero gravity for the product’s launch campaign. Iris, which conceived the spot, has also asked YouTube personalities to make the drink in the most interesting way possible. The work was created by Bill Adcock, Chris Baylis, Jonathan McKemey, Stuart Sinclair-Nightingale and Andy Taylor, and directed by Mike McGee through Framestore.