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The Royal National Institute of Blind People (RNIB) is highlighting the positive change legacy donors can make to the futures of children and adults with sight loss, via a campaign by Good Agency.

The campaign features a direct response TV ad in which a mother narrates how her son's confidence and ability have been transformed thanks to RNIB’s support.

The TV spot, which airs from tonight (15 October), was directed by James Baines and produced by Tom Ashton through Vince. Written by Jason Mathias and Isobel Boyce at the agency, it is supported by social media and press activations. Media was handled by M.I. Media.