RKCR/Y&R and Adam & Eve/DDB to go head-to-head for Lloyds Bank

Lloyds Bank

June 19, 2015

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1 minute

Rainey Kelly Campbell Roalfe/Y&R and Adam & Eve/DDB are set to go head-to-head in a pitch for the Lloyds Bank ad account.

The brief is due to be issued imminently and the pitches are planned to take place at the end of July.

��pk10 reported last week that Lloyds Bank has selected Adam & Eve/DDB to work on its 250th anniversary activity without a pitch. It is understood that the agency is tasked with bringing back the black horse mascot.

RKCR/Y&R picked up the Lloyds Bank account in 2002. Before this the business was handled by Saatchi & Saatchi.

Halifax, which is owned by Lloyds Banking Group, appointed Adam & Eve to its £25 million ad account in 2011. The shop fought off competition from RKCR/Y&R in the pitch.

A spokesman for Lloyds Banking Group said: "We would never comment on future campaigns."

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