LONDON - Aviva is launching another celebrity-filled campaign featuring the likes of Ringo Star, Elle Mcpherson and Macaulay Culkin to highlight the fact that the company (formerly Norwich Union) has changed its name.
The ad, created by Abbott Mead Vickers BBDO, sees the celebrities alongside members of the public expressing their opinions about what they expect from an insurance company.
By featuring these diverse viewpoints, the campaign seeks to promote Aviva's commitment to the consumer's needs.
The campaign follows another star-studded ad for the insurer, which launched in December last year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
