Moss has so far lost contracts with H&M, Chanel and Burberry after pictures of the model were plastered over the Daily Mirror showing the 31-year-old snorting cocaine.
The Daily Mirror had obtained video footage of the model using the drug and the tape was broadcast on Sky One on Monday in a documentary 'Kate Moss: Fashion Victim', which asked whether Moss has blown it.
Rimmel has yet to comment on the latest reports, which would be a turnaround for the Coty-owned brand after it vowed to stand by the star.
Moss is battling her problems in an Arizona clinic for a month after admitting she has "various problems" and promising to resolve them.
Coty originally released a statement saying it was reviewing Moss's contract and was "shocked and dismayed" by the recent press reports.
After her apology, which came a week after the grainy pictures were published, the cosmetics giant announced it would stand by the model.
Days before the story broke, Moss was pictured filming Rimmel's forthcoming television and cinema campaign.
The TV ad will show the model partying until the early hours of the morning before jumping in a taxi and applying Rimmel foundation to arrive at work looking great, despite a lack of sleep. The campaign was due to break early next year.
Moss has won supporters. Sharon Stone came out to defend Moss and criticised the companies who had dumped the supermodel.
"If you are in here and haven't made a mistake, I'd like to meet you because I've been waiting for Jesus – and today would be the day. I'd like to say for Kate Moss, I understand that she has apologised and is changing her life.
"And I think that is the most important thing that's happened. I think that we have to be aware that people are allowed to make mistakes in their life."
Stone was speaking at a press conference in Paris to announce her role as the new face of Dior's Capture skincare line.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpeg)
