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Rightmove debuts a new creative strategy in its first campaign by Fold7 since the agency won the business earlier this year.

Premiering during The Great British Bake Off on Christmas Day, the TV ad aims to inspire people to make a fresh start in a home that works for them as life moves on. It follows Graham as he walks up his stairs time and again, ending with a growing family who begins their own journey in the home. The work was created by Ryan Newey and Lucy Aston at Fold7 and directed by Dom & Nic through Outsider.