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Richmond Sausages is giving away microchips that can help children track their favourite toys.

Saatchi & Saatchi created the work, which launches with a TV ad about a five-year-old girl and her missing teddy. As part of the campaign, Richmond is giving customers the chance to win one of 200,000 toy-tracking devices. The trackers work by transmitting a Bluetooth signal that can be read by mobile phones with the Richmond app. The film was written by Mike Whiteside, art directed by Ben Robinson and directed by Wilkins & Maguire through Stink.