Larcombe is set to take up the newly created role of director of advertising and sponsorship at Virgin Media, and will report to Ashley Stockwell, executive director, brand and marketing.
A Virgin Media spokesperson confirmed: "Richard will join Virgin Media from News International, where he is head of brand marketing for The Times, The Sunday Times and Times Online."
Prior to News International, Larcombe worked as an account director at AMV BBDO, where he handled new business and worked across a range of accounts, including BT, COI and Cancer Research.
At News International, he was responsible for the successful launch of The Sunday Times' "For All You Are" campaign and the new Times "Think Again" campaign, which broke via unbranded posters in commuter media.
Both campaigns were promoted as a marked departure from News International's traditional newspaper spike-led marketing to brand/editorial-focused communication.
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