As he traverses the wintry tundra, he explains exactly what he wants from his perfect Christmas, from Scotch Salmon and Santa and Elves to stuffed roast turkey and snowmen and reindeer.
Halfway through, he realises that he can get all of this at Morrisons and whips the huskies around.
When in the shop he bumps into other celebs such as Nick Hancock and Denis Van Outen.
Credits
Project name: Morrisons Christmas
Client: Michael Bates, Marketing Director & Richard Burgess, Head of Advertising
Brief: Celebrate the range of Christmas food that Morrisons makes and prepares in store.
Creative agency: DLKW
Copywriter: Richard J Warren
Art director: Paul Hancock
Planner: Sandya Piyasena
Media agency: MEC
Media planner: Anna Hancock
Production company: Outsider
Director: Jorn Threlfall
Editor: Adam Rudd
Post-production: Framestore
Audio post-production:Grand Central
Exposure: National TV
United Kingdom
Richard Hammond stars in Morrisons Christmas ad
LONDON - Top Gear presenter Richard Hammond saddles up some huskies, with a shopping trolley, in Morrison's Christmas ad.
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