He joins Unity with immediate effect and will advise on strategic
development.
His appointment follows the departure of Derek Morris, one of the
triumvirate of founder managing partners, who left to join Publicis as
the chief strategic officer last month (±±¾©Èü³µpk10, 5 April).
Eyre is also the chairman of RDF Media, and has a non-executive role at
19 Group, the TV and music group owned by the pop svengali Simon
Fuller.
Eyre said: "Unity operates in an area that is vital for effective and
ingenious communications advice, but which has been left thinly
populated by the separation of media and creative skills into disparate
groups."
Unity's managing partner, Andy Tilley, added that he had chosen Eyre
because of his blend of business acumen and creativity.