In May Ribena will launch a loyalty scheme allowing consumer to collect on-pack tokens on its squash products and redeem them for a range of prizes. The campaign has been created by Billington Cartmell.
Prizes will include premiums such as kites, juggling balls, cricket sets and skittles. Family days out will also be available.
Ribena is planning to give away 1m free inflatable "office assistants" as part of a summer on-pack promotion for its cartons and bottles.
Ribena said the humourous campaign, dubbed "Out for lunch", will be for workers who want to leave one of the inflatables at their desks while they go outside and enjoy the summer sun.
To win one of the inflatables consumers need to purchase a bottle or carton of Ribena and text in an on-pack code. Winners can choose from a male or female inflatable.
The promotion, which runs for 12 weeks from May 1, is part of a £6m campaign for the brand.
Ribena has said it will be providing a freepost address where the inflatables can be sent to for recycling once summer is over.
Last year targeting the over-16s.
The promotion, also created by Billington Cartmell, gave consumers the chance to win £1,000 a day until the end of September via a text and win mechanic.
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