You'll see a few changes to the Revolution web site if you haven't been there for a few weeks. The biggest is in the 'Wall' discussion area, where the software now allows automatic updating of properly threaded discussions.
What this means in English is that the Wall is now a lot easier to use. You can see what the topics are that are being discussed, as well as who has replied to whom, and add your own comments much more easily. The Wall is there for you to raise any topic you like that relates to marketing and the new media, ask questions or canvass opinion. The more you make use of it, the more useful it will become.
Currently up on The Wall is a discussion started by Doug Miller of consultancy D2 Possibilities, about whether it is justified to talk about a 'revolution' in marketing and media. "Some of us might see the marketing of a 'revolution' as just another marketing ploy," he says. "I have clearly and repeatedly advised that it is the needs of the primary customers which require the investment in technology, not the wider 'potential' audience ... mostly because these products are often very niche and not prone to 'I see-I want' kinds of spending."
What do you think? By and large, do companies over-react to the threats and opportunities presented by new media, or is it essential for them to learn now how to use things such as email and the web for marketing?
The Recruits section has also been greatly expanded, with dozens of new jobs advertised. New events have been added to the Diary for 1998, and entries to the Directory of suppliers of new-media-related services have been added or updated. If there is anything you feel ought to be added to either of those sections, please email stovin@revolution.haynet.com.
We want this site to be useful. The more you tell us what you want, the more useful we can try to make it.
Revolution on the web - www.revolution.haynet.com.
You'll see a few changes to the Revolution web site if you haven't been there for a few weeks. The biggest is in the 'Wall' discussion area, where the software now allows automatic updating of properly threaded discussions.
What this means in English is that the Wall is now a lot easier to use. You can see what the topics are that are being discussed, as well as who has replied to whom, and add your own comments much more easily. The Wall is there for you to raise any topic you like that relates to marketing and the new media, ask questions or canvass opinion. The more you make use of it, the more useful it will become.
Currently up on The Wall is a discussion started by Doug Miller of consultancy D2 Possibilities, about whether it is justified to talk about a 'revolution' in marketing and media. "Some of us might see the marketing of a 'revolution' as just another marketing ploy," he says. "I have clearly and repeatedly advised that it is the needs of the primary customers which require the investment in technology, not the wider 'potential' audience ... mostly because these products are often very niche and not prone to 'I see-I want' kinds of spending."
What do you think? By and large, do companies over-react to the threats and opportunities presented by new media, or is it essential for them to learn now how to use things such as email and the web for marketing?
The Recruits section has also been greatly expanded, with dozens of new jobs advertised. New events have been added to the Diary for 1998, and entries to the Directory of suppliers of new-media-related services have been added or updated. If there is anything you feel ought to be added to either of those sections, please email stovin@revolution.haynet.com.
We want this site to be useful. The more you tell us what you want, the more useful we can try to make it.
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