Revolution has launched its 1999 Awards. This year’s event, held at
the Natural History Museum in London and attended by more than 600 people,
succeeded on its first outing in establishing itself as the premier awards
scheme for new-media marketing in the UK. The judging panel of
high-profile clients, practitioners and strategists was chaired by Martin
Sorrell, chief executive of WPP, the world’s biggest marketing services
group.
The 1999 panel will be of an equally high calibre. The headline sponsor
will again be Yahoo!, with the Awards also being supported by
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Category sponsors already signed up for 1999 include Lotus Development,
Doubleclick, FT.com, beeb @ the BBC, PA New Media, Colt Internet, MM Group
and NTL. The Awards have also again been given the seal of approval by the
Digital Marketing Group, which represents major agencies.
A new category is the Best New-Media Project by a Student, and the
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Award will be made to the New-Media Marketer of the Year - that is, the
person who is judged to have made the most significant contribution to
new-media marketing during the year.
Entries are invited from clients, media owners, their ad agencies,
production companies and other relevant marketing service suppliers. It is
preferable, however, that any entry for a particular project is
co-ordinated between the different parties. Any work launched during the
12 months up to the end of October 1998 will be eligible. The closing date
is 20 November 1998. An entry kit, with details of how to enter, can be
obtained by calling Helen Thomas on 0171 413 4391 or by emailing
events@haynet.com. The entry kit contains important information which must
be read before you send anything in.
GIVE YOURSELF THE BEST CHANCE
The Revolution Awards are an opportunity to make a mark. The real value to
the winners is not only in the gong they receive, but also the recognition
from their peers and, for agencies and other suppliers, the chance to be
seen by their clients and potential clients as standing out above the
competition.
So it’s not only worth entering, but worth making an effort when you do
so. One of the things that struck us, and the judges, last year was the
extraordinary array of quality work that was entered.
Yet many which might have been winners just couldn’t be judged. Looking at
the CD, or the web or intranet site is just half the story for the
judges.
It is impossible to evaluate a piece of work, except very cursorily,
without some knowledge of the goals which it is meant to meet or how its
success should best be measured.
Crucially, although we emphasised on the entry form and elsewhere the need
to back up claims with evidence of how effective the entered work had
been, many entrants simply ignored this part.
In a number of cases where Revolution’s editorial team was already
familiar with the stories behind the entries, we thought they might be
potential winners. But it would have been unfair of us to prompt the
judges on those entries we already knew about when we weren’t able to do
so on the ones we hadn’t come across before.
The Revolution Awards might be run by Revolution, but they are not judged
by Revolution. The judging panel is made up of independent people from
client companies and different disciplines and sectors in the new-media
industry. It is therefore essential that you make your case as
persuasively as you can, even if the item of work you are entering has
already been written about in Revolution.
This will be doubly important in the short-listing of entries in the
category for Best Use of Interactive Kiosks, since the judges will not be
able to view all the actual applications at the initial stage of
judging.
We appreciate that, in some cases, supporting evidence might include
commercially sensitive information.
Therefore, while we would obviously like to write about winning and
short-listed entries, if an entrant asks for any part of their submission
to remain confidential, we will treat it as such.
THE CATEGORIES
- Best use of intranet or extranet for marketing
- Best use of CD-Rom
- Best online advertising
- Best use of interactive kiosks
- Best use of new media for consumer marketing
- Best use of new media for business-to-business marketing
- Best use of new media in an integrated marketing campaign
- Best use of new media for electronic commerce
- Best use of new media for customer service
- Best use of new media by a media owner
- Best new-media project by a student
- The Yahoo! Award For the new-media marketer of the year.
- The Revolution Award Entrants in any of the above categories are
eligible for this Grand Prix award. It will be made to the entrant judged
to have made the best overall use of new media in marketing or publishing.
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