In 2002 the agency, part of the Interpublic Group, added to its expertise in the vertical sectors of technology, media and telecoms, FMCG and financial and sports marketing with a host of new clients, including Johnson & Johnson, the Portuguese government and the Irish tourist board.
It worked on web campaigns for Nestle's Nesquik, Microsoft, Royal Bank of Scotland and hardware giant hp.
Nesquik was a highlight because the agency's work on a viral interactive music-mixing and DJ game propelled the brand into the big league of media owners aiming at children. In June 2002, Hitwise reported that in terms of usage and visitor numbers the web site was more popular than the online properties of the Cartoon Network, Nickelodeon and Children's BBC.
Other standout work by the agency includes its work with Microsoft's community of partners to boost brand experience and perception online and NatWest's online rebranding.
Zentropy is Unilever's planning and buying agency of record and saw particular success with its Persil Stain Solver campaign, which, according to data from Dynamic Logic, boosted brand favourability by 10 per cent, purchase intent by nine per cent and message association by 99 per cent.
The company has continued to develop a full-service digital offering incorporating both email and e-marketing planning capabilities in projects for hp, Maybelline, Unilever and Nestle.
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