Pepsi has signed the Pop Idol runner-up, Gareth Gates, in a £750,000 advertising contract. It is the first endorsement Gates has agreed to and the move sees him join superstars such as Madonna, Britney Spears and Michael Jackson, who have previously promoted the drink. - General release.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
