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Ford’s most senior European marketing chief has quit the company to

join its rival, Renault. Philippe Mellier, Ford’s European

vice-president of marketing, sales and service, has left after 18 years

with the car company. He started at Ford in 1980 as the supervisor of

sales, planning and analysis. He was appointed to the top marketing role

in January. Marketing Week

Tim Lucas has been appointed director of corporate business development

for the National Magazine Company, succeeding Duncan Edwards, who was

recently made deputy managing director. Lucas joined NatMags in 1995 as

corporate sales director and spent a six-month secondment as ad director

of Good Housekeeping. General release

Ad expenditure will rise in 1999 as the threat of a global recession

recedes, Zenith says. The agency, estimating that expenditure will rise

to dollars 313 billion next year, bases its predictions on figures

collected from its 48 offices in 29 countries supplemented with data

from the ad agencies in its two owners’ - Saatchis and the Cordiant

Group - networks. Financial Times

John Mayhead, one of Argos’s longest serving executives, is to leave the

company next year while the retailer continues to battle against its

hostile takeover by GUS. It is not known who will succeed Mayhead, who

has worked at the company since 1985. Marketing Week

Cable & Wireless, the parent company of the UK’s Cable & Wireless

Communications, has appointed its first global marketing chief to

oversee corporate marketing across all C&W’s worldwide business. John

Purvis, formerly responsible for C&W’s multinational clients as director

of marketing and services for global markets, becomes director of group

marketing and will be based in the UK. Marketing Week

TBWA GGT Simons Palmer has created the annual Holsten Pils ’don’t drink

and drive’ ad to fit in with its series of ads emulating the Fast

Show.

The spot, entitled ’Jesse’s tips’, features the character saying,

’Today, I have not been drinking Holsten Pils on account of being behind

the wheel of an automobile.’ General release

Pret a Manger’s marketing director, Charlotte Fuller, has resigned from

the upmarket fast-food chain after 18 months in the job. Fuller joined

the company from Leo Burnett where she had been a board account director

for four years. She will stay with the company until the new year, but

has not decided where she wants to go. Marketing Week

Partners BDDH has secured a place on the Seagram drinks roster by

winning the pounds 2 million Morgan’s Spiced creative account. The

agency is thought to have pitched against Mother, Grey and Wieden &

Kennedy for the creative brief. Partners BDDH is expected to reposition

the brand by concentrating on its provenance and attributes rather than

emphasising its fashionable image. Marketing Week

WWAV Rapp Collins has scooped the pounds 23 million direct marketing

account for Prudential in a final head-to-head pitch against Evans Hunt

Scott.

The account, one of the UK’s largest, aims to generate leads for the

direct sales force across all areas of the business, and will

concentrate on press advertising and direct mail. Marketing

Goldbrand Development, which runs the Goldfish credit card, has

appointed Andrew Briscoe as its managing director. Briscoe joins from

Bupa where he was sales director and a member of the company’s operating

board.

Before that, Briscoe was assistant general manager at Clerical Medical

Investment Group. General release

Telstra, the Australian global telecommunications company, has appointed

John Callanan as director of marketing, sales and strategy for its

British arm. Callanan will head four divisions - UK and European sales,

marketing, global consultancy and strategy - and report to the company’s

new UK and European chief executive, Steve Demetriou. General release.