Service
Telegraph mobile
Owner
Telegraph Media Group
What's happened?
Service has relaunched
So how does the Telegraph's mobile service stack up? Very well. It brings a lot of headlines to the top screen and you can navigate to most stories with just one click from the homepage. You can also navigate straight to the news, sport and finance sections right from the homepage.
Could it be done better? As a long-time fan, I still prefer the look and feel of The Guardian's mobile service - it features less content on the homepage and manages to look more spacious, even on the iPhone screen. It also makes better and more liberal use of photos.
However, the experience of using both sites was very good and they are both excellent products - especially for ones that are freely available.
Right now, though, I think it would be very hard for the Telegraph to persuade me to recommend it to my clients. At the time of writing, no stats were available for the first week's performance, but the user base will be a lot smaller than the Guardian's 100,000-plus mobile users.
The profile of these mobile users will be quite different to both the newspaper and website - very young and upmarket, ifThe Guardian's users are anything to go by. The brands that go after the print version's older affluent audience will not necessarily pick up the mobile version as an extension of the Telegraph brand on their schedules. Entertainment is currently by some way the top advertising category to use mobile - not a top category for the Telegraph.
This is a great product and one I will continue to use. But I would need to monitor the performance for a few months before deciding to book advertising on it.
What's good?
It brings a wealth of Telegraph content to your fingertips, easily.
What could be better?
It could be less cluttered and better use of images would improve the look and feel.
Would I book my clients into this?
Right now, no. It's far too early in its life to know how big it's going to get.
Mark Syal, Head of Walker-i