The revamped features more prominent advertising slots with greater flexibility to use rich-media formats.
The new media opportunities are backed by an in-house creative team dedicated to working with advertisers to develop customised ads, and Reuters is using behavioural targeting to reach specific audiences.
The redesign includes increased multimedia content allowing users to view stories in text, video or pictures and link to related news or information. A new photography section is taking news, sports and entertainment picture galleries online for the first time.
Users can also benefit from more Reuters business and financial news, data and company profile information for assistance in making investment decisions.
Alisa Bowen, head of Reuters.co.uk, said: "We have listened to what the market wants, in terms of higher impact units and more creative 'media firsts' for advertisers and we are now strongly placed to deliver that."
According to the service, the number of advertisers using Reuters.co.uk has doubled, and it now has more than 2m users -- twice that for 2003.
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