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Reuters and Dow Jones have rebranded their combined interactive

business services under the name Factiva.

The product will go live next summer and the company, formed in May, is

seeking an agency to market it globally in the run-up to its launch.

Interbrand was responsible for developing the new name and logo,

including the brand statement: ’Inspiring business decisions’.

The news and information service will bring together two of the biggest

players in the online business news and information market, with nearly

one million users and pounds 225m annual revenue.

Factiva will combine Dow Jones Interactive, which currently draws about

95% of its subscribers from the Americas, with Reuters Business

Interactive, for whom the majority of subscribers come from the UK and

Europe.

Timothy Andrews, president and chief executive of Factiva, said: ’We are

used by the top 2000 corporations and are the only pan-global product in

the corporate marketplace.’ He added that rivals, such as Nexis and

Dialogue in the US, could only operate on a regional level.

Factiva will have access to more than 7000 publications, employees in 30

countries and content in about 20 languages.