So what? After all, this is Top Shop, and if fashion lived and breathed, this would be its heart.
From a customer's perspective this fashion Mecca guarantees the month's 'must-have' item at a reasonable price. The ground floor has a visually eclectic mix of accessories that does for a fashionista what a dispensary does for a hypochondriac.
The store design avoids structure and instead aims to create an impression of constant change, employing colour, vinyl lettering, cheap fixtures and kitsch displays. There are some excellent features including walk-through market stalls for showcasing individual labels, the Denim Room and a whole lounge dedicated to shoes.
The Cafe Bar in the basement provides a welcome break when it's not crowded with staff. Let the customers sit down, please!
There is room for improvement, but this is Top Shop, the fast lane of fashion, where you get high on the width, not hooked on the quality.
- Design: Zebra.
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